It’s stuck with me since I saw it in the Myrtle Beach airport in July. A young man wore a drawstring backpack printed with the slogan “imagine a world without oil and gas.” Under that it said, “IOGA WV”.
I first read this phrase the way I would if I had uttered it: as an aspirational call to imagine a world without oil and gas. Something like AOC’s “Message from the Future” or the Transition Handbook, whose featured blurb notes that “most of us avoid thinking about what happens when oil runs out (or becomes prohibitively expensive)” [more on this later].
When a search for “IOGA WV” revealed it to be the Independent Oil and Gas Association of West Virginia, I realized the phrase was meant differently. There aren’t many hits when you Google that sentence, but they mostly come from oil & gas interests. The phrase on the backpack is meant not as a serious call but as a statement of ridicule: life is unimaginable without oil and gas.
The phrase captured my imagination, in part because I’m amused by its Janus word nature: its two meanings are opposites. But also because in the way I first read it, it’s a succinct, elegant clarion call to dream as we must. In the effort to move beyond fossil fuels and preserve a habitable planet, it’s likely that our imagination, not technology, will be the limiting factor.
